And there are those who avoid it altogether. There are those who question the value of LinkedIn for their job search. Talk about an intimidating writing assignment! Why You Need to Have a Great LinkedIn Summary This requires writing skills, branding skills, and a hint of self-praise. The LinkedIn Summary allows 2,000 characters for strategic branding. Most people struggle to write a compelling elevator pitch so it’s no wonder they shy away from the LinkedIn Summary as well. You’re not alone! In my opinion, the LinkedIn Summary is the most overlooked profile part because it requires the most amount of effort. I see this in the majority of LinkedIn profiles I critique – so don’t feel bad if you fall into this category. Yet it’s the one profile part that is the most overlooked. The LinkedIn Summary (or About section) is one of the most important parts of your LinkedIn profile. Why Writing Your LinkedIn Summary Can Be a Daunting Task In this blog post we’ll share why the LinkedIn Summary is critical for your job search, and how you can make the most of this key profile part in your professional branding. Yet it is the one profile part where people struggle to optimize to the fullest. It is one of those profile parts that can result in valuable networking connections as well as attract hiring manager interest. The LinkedIn Summary is an important LinkedIn profile part for both SEO and professional branding purposes.
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